ADF Foods Limited - Enjoy the Indian taste--CMP 152

ADF Foods Limited incorporated in 1932 as a small retail store selling dry fruits and nuts under the name of American Dry Fruit Stores, later ADF was converted into a public limited in 1991. ADF Foods has steadily grown and diversified into  major food processing company manufacturing ethnic indian foods under various brands which are today leaders in their segments and categories and operates in more than 50 countries.

The company manufactures, markets, and distributes ethnic Indian food products like  ready-to-eat foods, frozen parathas and naans, frozen vegetables, snacks, frozen paste cubes and paneer, frozen rolls, curry powder, papad, Indian pickles, chutneys, instant mixes, canned food, mango pulp, condiment pastes, vegetables in brine, cooking sauces and pastes, flavored water, spices, and frozen breads. The company has manufacturing set up at Nasik in Maharashtra and Nadiad in Gujarat which include capacities for cold and dry storage of raw materials and finished products. Company’s manufacturing facilities are HACCP and BRC accredited along with ISO 9001:2000 and ISO 22000:2005 certification. It also offers contract manufacturing services.

ADF Foods has successful brands like Ashoka, Camel, Truly Indian, PJ’s, Nate’s, Aeroplane and ADF Soul across the globe in its portfolio through distribution networks in Europe, United States, Middle East, Australia, Canada, and Asia.

Ashoka

In 1988, ADF Foods launched ethnic Indian food brand Ashoka. This became company’s flagship brand with a strong presence in the US, Europe and Australia. Ashoka brand is famous for its range, which includes ready-to-eat curries (heat & eat), frozen foods (Indian breads & snacks), pickles, condiment pastes, mango pulp /slices, chutneys, pappadums, IQF (Individually Quick Frozen) ready-to-cook vegetables, and Microwaveable rice. These frozen entrees, rolls, frozen vegetables are prepared and well packed to meet the needs of  today’s contemporary lifestyle. It is probably the widest distributed ethnic Indian brand in the world. It is primarily targeted for Indian diaspora worldwide with over 300 products in different categories under shelf stable and frozen range. 

http://www.adf-foods.com/brand-category/ashoka

Truly Indian

Truly Indian brand is launched  to serve the perfect blend of Indian spices, herbs to give the true feeling  Indian cuisine  to the Indians living abroad. The complete range on Indian ready-to eat delicacies, chutneys, pastes are created and prepared in such manner, which is reflected in the authentic Indian taste. Truly Indian is available in the US and Germany.

http://www.adf-foods.com/brand-category/truly-indian

SOUL

SOUL offers a range of premium quality food targeting the health conscious consumers. Product range comprising traditional ready-to-eat curries, pasta sauces, pickles, ginger garlic paste and mango chutney. It created a niche space in the market and become well recognised brand within short period. Soul offers India’s first range of pickles made in virgin olive oil, making it the healthiest option in pickles. Soul is a urban-centric brand and launched in India in 2011.

http://www.adf-foods.com/brand-category/soul

Nate’s (US)  

Nate’s is an fast growing vegetarian brand in US and EU. Product are preferred for healthy lifestyle due low sodium and fat content. Initially Nate’s brand has Nate’s Meatless Meatballs in Classic, Zesty Italian, and Savory Mushroom, and Nate’s Mediterranean Bites in Kale, Garlic and Pesto, Sweet Potato, and Southwestern. Later Katti rolls, roti rolls and chaat are added under brand expansion.

http://www.adf-foods.com/brand-category/nates

PJ's Organics (US)

PJ’s is non-vegetarian organic brand burritos. It is Mexican fast food with low calorie, low sodium and low saturated fat stuffed with nutritious and quality ingredients in bread roll.

http://www.adf-foods.com/brand-category/pjs-organics

 Camel

ADF acquired the 100-year-old brand pickle brand Camel in 1965. The brand was quite popular among Arabs who used to buy it during their visit to India. This marked the foray of the company into the processed foods business. It offers range of arabic style pickles, spices cooking pastes & curry powder in Iraq, Qatar, Bahrain, Saudi Arabia, UAE, and Oman to other parts of the Gulf.

Aeroplane

Aeroplane  brand offers variety of Chutneys, Curry Powders, Pickles, Tamarind pastes . ADF  launched the ‘Aeroplane’ brand for Indian diaspora in middle - east countries in mid 70s.

Investment Rationale

The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year. In India, the food sector has emerged as a high growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry.